zulily
March 2017 | Women's Dress Campaign
Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page and within the collection page. This campaign was our debut of this popular women's brand.
Challenge: marrying the ModCloth and zulily brand voices
Solution: I kept the fun, trend-savvy references that is the ModCloth brand voice while keeping the helpful personality trait of which zulily is so proud.
zulily
April 2017 | National Park Service & more vendors
Apparel, Gear & National Park Pass Campaign
This campaign celebrates National Park Week and advertised products from park passes to camping gear. Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page and within the collection page.
Challenge: Write for a variety of product categories while keeping the message consistent.
Solution: I tied all of the categories together with fun, active and adventurous language—and included a consistent CTA of "celebrate National Park Week with us!"
zulily
February 2017 | Girls' Activewear Campaign
Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page, within the collection page and on the daily email.
zulily
February 2017 | Women's Apparel Campaign
Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page, within the collection page and on the daily email.
zulily
April 2016, June 2016 | Women's Accessories Campaign
Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page, within the collection page and on the daily email.
zulily | June 2017
zulily
March 2017 | Footwear Campaign
Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page, within the collection page and on the daily email.
zulily
December 2015, May 2017 | Activewear Campaign
Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page, within the collection page and on the daily email.
zulily
June 2017 | Beauty Campaign
Assets created for desktop, mobile & tablet devices. They appeared multiple times on zulily's home page, within the collection page and on the daily email.
zulily
May 2017 | Women's Apparel, Accessories, Beauty & Homewares Campaign
Assets created for desktop, mobile & tablet devices.
zulily
April 2017 | Homewares & Hardlines
Assets created for desktop, mobile & tablet devices.
zulily
May 2017 | Homewares & Hardlines Campaign
Assets created for desktop, mobile & tablet devices.
zulily
January 2017 | Homewares & Hardlines
Assets created for desktop, mobile & tablet devices
